GAIN COMPETITIVE
EDGE & REMARKABLE RELEVANCY

CULTURAL TRENDS

Businesses are too focused on chasing today’s macro trends rather than the micro trends shaping tomorrow. While marketers are inundated with information about major cultural shifts, identifying emerging behaviors requires a commitment to constantly observing consumers. Our access to 25+ tools allows us to understand in realtime what consumers are saying, doing, buying, and engaging with.

Coupled with our culture-focused company values, allows us to stay ahead of other firms in identifying the trends that will shape the future. Our insights and resources provide clients with a competitive edge when developing new products, creating relevant marketing, and selecting more effective partnerships.

THE TECH

  • EXPOSE EMERGING TRENDS

    New and unexpected ways consumers are engaging with content.

  • THE BIG PICTURE

    What this means for your brand and how it can be best leveraged.

  • QUANTIFY THEIR SCALE

    The current and predicted volume of trends your consumers care about.

  • UNDERSTAND THE WHY

    Originations of trends that signify impact and greater meaning.

SOCIAL LISTENING

Social listening lives at the heart of our approach, helping to notify us of interesting, yet scalable rumblings while our ears are pressed to the ground. By immersing ourselves in and monitoring key consumer groups, we are able to achieve a uniquely empathetic understanding of these shifts.

We complement social listening with research from mobile surveys, search data, content analysis, and trend forecasting in order to capture a more holistic picture.

RECENT TRENDS WE’VE SHARED

You wouldn’t last an hour in the asylum where they raised me. It’s Excel. Our asylum is Excel.
Perhaps it was just us (we don’t think so), but Foxtrot wasn’t something we had heard much about, and then all of a sudden, it was all over our socials. Like, unavoidable. We’ll refrain from further commentary on why they closed and
“Look between letter and letter on your keyboard” is the latest viral meme, eliciting frustration among many. Our hypothesis is that people typically only engage in one action upon viewing a social post. We’re constantly telling our
The resurgence of the personal essay boom marks a full circle in the evolution of internet oversharing. We’ve witnessed the journey from Tumblr blogs to heartfelt YouTube rambles, the notes app, podcasts, and now Substack, etc. This renewed int
Have New Yorkers ever known peace? They really thought it was just a trailer truck on their street 🤦‍♀️ #thequake #earthquake
Recently, TikTok opened discourse over whether it’s okay to ask your friend to drive you to the airport or not. This was in response to a common collective thought that it’s selfish to do so, especially in major cities where traffic is of
It’s a polarizing & controversial day for brands 🫣
“Unsexy products” are currently in the spotlight on TikTok, as creators share the products they enjoy using that aren’t from trendy brands. They detail how these products work for them and are integral parts of their routines. Howev

CRITICAL THINKING TO KEEP YOUR BRAND AHEAD OF THE RELEVANT TRENDS

We have built a consultancy on the principle of hiring strategic thinkers at the center of zeitgeist and cultivating the technical skills they need to navigate the data. Our team represents a wide range of expertise and interests that bring different perspectives on the world to the table.

As a boutique firm, we acknowledge that our internal team doesn’t cover every culture and the impacts they have on our society. Among us we have expertise within 100+ niche interests that allow us to increase and expand our knowledge daily.