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FIRST & FIRST CONSULTING

Cultural Trends

Consumer Insights

Influencer Identification

CAREERS

Folder: SERVICES

Cultural Trends

Consumer Insights

Influencer Identification

Folder: CAREERS

CAREERS

@1ST&1STCONSULTING

“Game Slop” specifically refers to indie co-operative games that focus on the communal experience of playing together rather than on difficulty or high-stakes gameplay. Some users are fully on board with the genre’s new nickname, wh

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When it comes to privacy screens, Gen Z judge those with them, curious about what they’re hiding. This skepticism has lead them to see these screens as red flags in relationships, and feel a little salty that they can’t snoop in public (w

“To have a village, you have to be a villager” is a phrase Gen Z are sharing more prevalently as they realize the gravity of expecting support without also showing up for others. In a culture where staying in and canceling plans is often

What was once a humble necessity is now a marker of luxury, as travelers embrace farming as part of their leisure. People are booking trips for activities like truffle hunting, farm stays, and luxury farm resorts, treating time outdoors and access to

Fans who obsessed over the bangers featured throughout the show are seeking out recommendations for more K-pop songs, and K-pop fans are indulging them by making and/or sharing playlists as they want to encourage the exploration of the genre. For a l

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